The Thing in the Wall

QLD Dep. of Education

A children's AR experience about healthy habits.

Project Overview:

Commissioned by the QLD Department of Education, “The Thing in the Wall” is an AR experience designed to promote healthy habits among children through an engaging storytelling format.

Our Solution:

Activate Studios developed a 45-minute location-based AR experience that uses storytelling to guide participants through a game-like journey. The experience features a classic ‘level-up’ function where participants decipher clues to progress, focusing on five unique themes related to healthy habits, each represented by a different creature.

Key Features Included:

  • Story-driven AR experience promoting healthy habits.
  • 45-minute location-based interactive journey.
  • Five unique themes, each with a representative creature.
  • Classic ‘level-up’ gaming mechanics.
  • Conceptualised, built, and brought to market by Activate Studios with Emily Craven.

The themes of The Thing In The Wall.

The Thing in the Wall augmented reality experience explores a variety of themes centralised around being a healthy person by making good choices. Each Thing introduces an area of healthy habits!

The Lunchbox Thing: Healthy Eating
The Sock Thing: Presentation
The Pencil Thing: Good Student
The Hat Thing: Sun Smart
The Wall Thing: Mental Health

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