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Embark on a whimsical adventure with “Milo’s Magic,” an enchanting augmented reality experience meticulously crafted by the Activate Studio’s team. Step into the extraordinary world of the Ekka, where wonders abound and the lines between reality and magic blur.
In “Milo’s Magic,” you are invited to become a seeker of the extraordinary, an explorer of hidden enchantments. Traverse the vibrant Ekka grounds, bustling with coluorful crowds and captivating sights, as you embark on a quest to find and collect six elusive enchanted sheep. Armed with nothing but your smartphone or tablet, unleash the power of augmented reality to unlock a realm where the ordinary transforms into the extraordinary before your very eyes.
Take the experience home by downloading the trackpads!
Milo’s Magic is a purpose-built, augmented reality game created by Activate Studios, a Brisbane immersive production house, for the Ekka 2023.
Discover and play with virtual sheep in the real world through the camera of your phone. It’s like owning magical sheep-finding glasses!
Receive clues and find the rare gold sheep in real world locations before she runs off. It’s like a physical treasure hunt for digital treasure!
Catch each magic sheep at one of five unique locations at the Ekka or download the markers below and play at home!
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Engaging the power of human creativity, AI generative art and countless hours of trial and error, we gave shape to the concept art for the magical characters of Milo’s Magic!
We reimagined Milo, one of the 5 Ekka mascots, with four legs and three dimensions. Now, he can run, jump, and play in a digital wonderland that’s as lively and dynamic as he is!
Ty Curtis, founder and Managing Director of Activate Studios, is a pioneer in XR (AR/VR/MR), collaborating with leading brands and introducing emerging technology into their marketing strategies.
CJ, the highly creative UI/UX designer, crafts immersive and visually captivating experiences. Fearlessly exploring new ideas, CJ pushes design boundaries and leaves a lasting impression through innovative and user-friendly interfaces that stand out in the digital landscape.
