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Project Overview:
Activate Studios developed an award-winning AR app for the Sunshine Plaza and Lendlease shopping centres, designed to increase foot traffic and engage users through an environmental educational scavenger hunt.
Our Solution:
Using augmented reality and locative gameplay, we created three installments of the eco-themed app, Underwater Adventure, available on iOS and Android. Each installment offered 10 minutes of immersive gameplay featuring interactive sea creatures, educational content on ocean conservation, and AR-enabled trading cards.
Key Features Included:
We got to build something that encourages our future generations to be more mindful of their rubbish, which often makes its way into our oceans.
In experience 1 of Underwater Adventure: Above & Below, the user joins Lilly, the Marine Biologist, on a hunt for the sunken HMAS Brisbane which is rumoured to contain treasure at the depths of the sea! In order to locate the treasure, the user must collect plastic rubbish from the homes of both underwater and above water creatures in exchange for their cooperation.
