Project Overview:

Commissioned by Brisbane Marketing, the AR Portal Activation project aimed to promote Brisbane’s top tourist destinations at activations in Sydney and Melbourne.

Our Solution:

Activate Studios developed a purpose-built app featuring an interactive AR experience and 360 video, including concept development, UI/UX, scriptwriting, and production. This magical AR solution used gamification to enhance user engagement and included a competition entry form to capture potential tourists’ contact information.

Key Features Included:

• Purpose-built app and AR experience for tourism promotion.
• Concept development, UI/UX design, and app development.
• Interactive AR experience with 360 video.
• Gamification elements to increase user engagement.
• Competition entry form for capturing contact information.