AR Swift Launch & Activation


A purpose built app and AR experience.

Project Overview:

Suzuki sought innovative ways to engage customers for the 2017 Swift launch, leading to the development of an AR activation experience and a purpose-built app.

Our Solution:

Activate Studios created a detailed AR experience allowing customers to view the 2017 Swift in augmented reality. The app included all features and specifications, with highly detailed 3D models of the Swift and Sport models based on reference images.

Key Features Included:

  • Detailed 3D models of Suzuki Swift and Sport models.
  • Interactive AR experience for viewing and customising the car.
  • ‘What’s In The Box’ activation in Brisbane’s Queen St Mall.
  • Virtual customisation with different colours and wheels.
  • ‘Sportify’ function transforming the 3D Swift into the Swift Sport in an animated sequence.

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