Milo’s Magic is a purpose-built, augmented reality game created by Activate Studios, a Brisbane immersive production house, for the Ekka 2023.
WHAT'S BEHIND
WHAT'S BEHIND
THE MEGIC?
THE MEGIC?
AUGMENTED REALITY (AR)
Discover and play with virtual sheep in the real world through the camera of your phone. It’s like owning magical sheep-finding glasses!
geo-LOCATION
Receive clues and find the rare gold sheep in real world locations before she runs off. It’s like a physical treasure hunt for digital treasure!
IMAGE RECOGNITION
Catch each magic sheep at one of five unique locations at the Ekka or download the markers below and play at home!
EXPERIENCE THE MAGIC AT HOME
Download the markers to complete your sheep collection at home!
Meet
MEET
STRAWBAA-RY
STRAWBAA-RY
MEET
Meet
SPAAARKLE FLEECE
SPAAARKLE FLEECE
Meet
MEET
FAIRY FLEECE
FAIRY FLEECE
Meet
MEET
Ram-BOW
Ram-BOW
Meet
MEET
LAMBERJACK
LAMBERJACK
Meet
MEET
GOLD-IE
GOLD-IE
THE
THE
JOURNEY
JOURNEY
ARtificial Intelligence
Engaging the power of human creativity, AI generative art and countless hours of trial and error, we gave shape to the concept art for the magical characters of Milo’s Magic!
3D CHARACTER ANIMATION
We reimagined Milo, one of the 5 Ekka mascots, with four legs and three dimensions. Now, he can run, jump, and play in a digital wonderland that’s as lively and dynamic as he is!
WHO’S BEHIND
WHO’S BEHIND
THE MAGIC?
THE MAGIC?
TYRONNE CURTIS
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Callum Roberts
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